Category Archives: Business

Tools, Tools, Who’s Got the Tools?

Garry Hornbuckle
Posted By Garry Hornbuckle

I recently participated in an ASTD event where the focus was on eLearning content development tools. All of the usual suspects – Captivate, Articulate, Camtasia, Lectora, PowerPoint, and Flash – were represented, and attendees rotated between discussions focused on specific tools. FULL DISCLOSURE: I anchored the discussion group on Flash, and we use Flash as [...]

Success is a 7-Layer Cake

Garry Hornbuckle
Posted By Garry Hornbuckle

In my last post I opened a conversation about the challenge of measuring return on investment from eLearning development projects. This time, I’ll share with you my seven-layer cake recipe for defining, creating and measuring successful eLearning.
Like all layer cakes, this one must be built one layer at a time. Each higher layer rests on [...]

Will I Get My Money’s Worth?

Garry Hornbuckle
Posted By Garry Hornbuckle

Although it comes in several different forms, one of the questions that new or prospective clients often ask before beginning a new eLearning development project is “Will I get my money’s worth?”. It’s a fair question. We are all operating in a very tough economic climate these days, and smart decisions about resource allocations can [...]

The New Digital Divide

Garry Hornbuckle
Posted By Garry Hornbuckle

If the “old” digital divide is between those with broadband access to the internet and those without, the new digital divide is between those with access who can use online content and those who cannot. Specifically, I’m thinking about individuals with one or more physical disabilities.
Broadly speaking, physical disabilities can be grouped into three categories: [...]

Three Sides of the Same Coin

Garry Hornbuckle
Posted By Garry Hornbuckle

I’ve always been uncomfortable with the term “eLearning” but I continue to use it because it seems that no one has come up with something that is both generally agreeable and more appropriate. My discomfort stems not from the “e” prefix – although it is terribly vague – but from “learning.”
Don’t get me wrong, I’m [...]

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