I’ve always been uncomfortable with the term “eLearning” but I continue to use it because it seems that no one has come up with something that is both generally agreeable and more appropriate. My discomfort stems not from the “e” prefix – although it is terribly vague – but from “learning.”
Don’t get me wrong, I’m [...]
OK, that’s a trick question. Or at least it’s not the first question you should ask when thinking about your training and communication needs. eLearning is just a means to an end — although when properly conceived and implemented it can be an engaging, powerful and cost-effective means. But unless you have clearly identified the [...]
I used to think that a brand was just a logo. Today a firm’s brand is everything the firm does; its strategy, processes, culture, products, services, and incidentally, its visual identity. Your brand is how you are perceived by your customers. The audience that needs to know about a firm’s brand the most is its [...]
